Have you ever been in a situation where you find yourself needing an automotive repair shop and you don’t have a “regular” [shop] that you normally visit? There was post on Facebook recently about being prepared before you need a repair shop for either body or mechanical work. It happens often enough. Someone will call or come in and say that they’ve never been to us, but their vehicle broke down and they need repairs immediately. It kind of reminds me of visiting an urgent care clinic. You don’t know the person that is helping you but you are dependent on them at that time. You’ve not had the time to research because you need to visit “urgently.” My suggestion is to get some recommendations from friends regarding repair shops they trust and make a visit. Stop in, have a cup of coffee and talk to the service advisor. Let them know what you are doing and why. Tell them what make and model of vehicle you drive and ask if they have had any recent experience with that manufacturer. See if ... read more

I could tell you that our logo, a drawing of a crankshaft and pistons, was created by a large marketing company. That we had focus groups come in and tell us what feeling the logo invoked. That we reviewed the feedback, adjusted the design, spent large amounts of cash to get the color just right, and concluded the project with a launch party. Possibly with crowd- sourcing involved! In truth, what really occurred was that Jeff was taking a high school graphic arts class. His father, Arie, was running his newly-opened auto repair business where Jeff worked every day after school. Jeff had created a drawing in his graphic arts class of a crankshaft and pistons. He brought it home and his Dad thought it was well done and decided to use it for the logo for Arie Nol Auto Center. Some adjustments were made to the original drawing to make it more ‘logo friendly’ and it has been the logo for Arie Nol Auto Center for forty-one years. We’ve tweaked it on occasion but it has remained the same logo ... read more