Sixteen years ago I began working at Arie Nol Auto Center. It was a completely male dominated environment. There were very few woman working in the automotive industry and there were pretty specific ways that things were done. I hadn’t worked in automotive and Jeff had worked his whole adult life in the shop. We occasionally differed on how something should be done. I’m fortunate in that he’s opened-minded and agreed with trying something to see if it worked for us. It didn’t always. I occasionally went down in flames but it was a learning experience. I was handling the marketing and advertising and back in 2000, the only decision that needed to be made was what size our phone book ad was going to be. We had a customer that came in and he sold marketing items. Pens, cups, cards etc. We didn’t have any marketing materials at all. I figured it was time to try something out. I picked pens with our name and number on them. Lavender-colored pens. Mostly because I thought they were different ... read more